Job Description
Job Description
Job Title: Marketing Director - Consumer Tech / Wellness (Foundational Role)
Location: West Palm Beach, FL (Hybrid)
Salary: Up to $150,000 Basic
Company Overview & Mission
A well-funded, early-stage technology business is building an AI-enabled consumer platform focused on emotional well-being. With a fully functional beta already live across mobile and web, the company is entering an exciting phase of growth, preparing for go-to-market and international brand scaling.
Their mission is to make personal wellness more accessible, engaging, and stigma-free through cutting-edge technology and creative brand storytelling.
Role Overview
We're looking for a Marketing Director to take full ownership of the brand, growth, and customer acquisition strategy. This is a foundational hire who will sit at the leadership table, work directly with the executive team, and act as the strategic and creative lead across all marketing functions.
You'll manage a marketing budget (~$1M in year one), oversee agency relationships, and scale performance across key channels including paid social, influencer, content, and SEO/SEM.
Key Projects
- Define and execute the go-to-market and brand strategy
- Build a consistent brand voice and visual identity across all channels
- Manage and scale paid digital campaigns across platforms (Google, Meta, TikTok)
- Lead influencer, content, and social marketing efforts
- Evaluate and manage agency partners and outsourced resources
- Collaborate cross-functionally with product, engineering, and finance teams
Required Background
- Strong track record in leading marketing efforts for a B2C tech or digital product
- Hands-on experience with paid social, SEO/SEM, content, and performance marketing
- Able to develop brand from zero to scale, with a creative-first mindset
- Experienced in managing budgets and agency relationships
- Confident operating in fast-moving, high-ownership environments
Nice to Have
- Experience in wellness, healthtech, or AI-driven products
- Exposure to consumer psychology or emotional wellness sectors
- Familiarity with international expansion or multilingual audiences
Why Apply?
- Foundational role with ownership over all marketing decisions
- Stable funding and long-term product roadmap
- Mission-led business with real social impact potential
- Full autonomy to shape brand, growth, and creative direction
- Fast-moving environment with access to executive-level decision making
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